Running the Ranch - AgriWebb

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Running the Ranch

Running the Ranch
Tuesday, January 19, 2021 | 6:30pm MT

Find out how to ensure and maximize profitability in 2021

As we saw this past year, many things are outside of our control. However, one thing that is within our control is understanding the key financial drivers that maximize our ranch’s profitability.

A key to running a successful ranch is understanding the drivers of profitability and making break-even analysis and cost of production work for us.

As you close the books on 2020 and look towards a more prosperous 2021, are you able to answer questions like…

  • What was the most profitable part of my business last year?
  • What is my true cost of production?
  • What does profitability look like for my operation in 2021?
  • How do I increase the profitability of every head of cattle on my ranch?

Whether you’re having difficulty answering these questions, or looking for a faster and more accurate way to track and report this data, join us for this upcoming webinar to learn how to easily identify the true drivers of profitability and improve gross margins to ensure greater profitability in 2021.

Take a look at our speakers below and register to reserve your spot.

Please scroll down to view the recording of this event.

Event Recording

Event speakers

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Travis Maddock
Dakota Global, North Dakota

Travis and his family own and operate Maddock Ranch in north-central North Dakota. A fifth-generation cattle-ranch, Maddock Ranch includes a cow-calf operation, stockers, and custom grazing and incorporates holistic management practices to support conservation, protect natural resources, and promote soil and rangeland health. In addition to his ranching operation, Travis also owns and operates Dakota Global Consulting, LLC, advising meat and food companies on consumer issues, regulatory requirements, and food safety and quality.

After earning B.S. degrees in Animal Science and Ag Education from N.D. State, Travis earned an M.S. in Animal Science from Texas A&M and completed his Ph.D. in ruminant nutrition from N.D. State. He has worked both domestically and abroad promoting best practices for beef production and beef processing. His professional affiliations include the American Society of Animal Science and American Meat Science Association. He is a member of the North Dakota Stockmen’s Association, represents beef producers on the North Dakota Beef Commission, and is currently serving as Region 7 vice-president of the National Cattlemen’s Beef Association.

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Coby Buck
Account Manager, AgriWebb

Coby Buck grew up on Wray Ranch, a commercial black angus operation located at the junction of the plains and sandy chop hills of northeastern Colorado.

As a 5th generation cattle rancher, he was introduced to the family livelihood first by way of post hole diggers, but over time assisted his parents in deploying rotational grazing and other progressive ranch management practices.

After attending the local high school in Wray, Coby matriculated to Harvard University. He studied History and focused a large portion of his studies on the Great Depression and financial history.

Upon graduation in 2016, Coby focused his career on commodity supply chains and logistics primarily in the energy and agricultural sectors. Coby Buck joined AgriWebb in 2020 as the US Account Manager.


John Fargher
Co-Founder & Chief Revenue Officer, AgriWebb

John is Co-founder of AgriWebb and passionate about all things agtech. John was raised on his family's 400,000-acre sheep and cattle station in the Flinders Ranges, South Australia, where his love for agriculture, innovation and entrepreneurship began. He has a passion for bringing technology to the livestock industry and wants to drive increased farm efficiency and productivity through the use of on-farm data and information.


Introduction by AgriWebb Co-Founder: John Fargher
Ranch Economics & Profitability: Travis Maddock
  • Calculating your break-even
  • The unit economics of ranching: feed, treatments, grazing units, land & water usage
  • Reducing cost of production
  • Maximizing profitability
  • Q&A
Introduction to AgriWebb: Coby Buck
  • Easily input & track feed, treatments and animal health
  • See your true cost of production
  • Financial reports insights
  • See herd by herd comparisons
  • Individual animal insights
  • Q&A
Closing remarks: Coby & Travis

AgriWebb Individual Animal Management

Leverage your records to drive improved performance and increase profitability.



Easy access to your animal data

Data collected in AgriWebb, whether it’s in the yards via bluetooth connect, via a CSV import or manually entered automatically flows into insights. No need to crunch the numbers yourself.


Filter by over 40 animal traits

All individual animal data points are available as filters. Combine multiple filters to target only the animals you’re interested in. When you’re happy with your selection, save the filter to refer to later.


Dive deeper into your animal data with interactive graphs

Select animals you’re interested in and use the graph explorer for a more detailed view of those animals.

Reserve your spot to learn more

We look forward to seeing you

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