AgriWebb comes together with Welsh farmers
Last Friday, farmers from across Wales came together at the Lantra offices, Royal Welsh Showground in Builth Wells, to take part in the inaugural AgriWebb Ambassadors Day.
The event, supported by Wynnstay Agriculture, was unique in that it invited farmers to share their insights and experiences around agtech, to help drive developments in the industry.
Campbell Mauchan, UK Country Manager at AgriWebb, pointed out, “We don’t think it’s productive for tech companies to be dictating what needs to change. Instead, we want to open up a platform for farmers to lead the way – after all, this is their solution, their product, and their industry.”
As part of Ambassadors Day, the farmers heard from Phil Chan, our Global Chief Technology Officer. He talked about the latest developments with the farm management software – including individual animal management and upcoming agricultural IoT integrations.
There was also an exclusive seminar from Bryn Hughes, National Sheep and Beef Specialist at Wynnstay. He highlighted that global ag output will have to increase by 70% by 2050, with only 1% more land available for agricultural use. It was fascinating to hear his thoughts on how intelligent use of data could increase efficiency on farms, to make this goal achievable.
Of course, the real highlight of the day came through discussions that were led by the farmers themselves. In a relaxed forum, they spoke about the gains they have seen through the use of farm management software, and technology in general. They also shared their ideas for the future of agriculture and the ongoing development of AgriWebb.
Campbell Mauchan said the day was a resounding success. “We wanted to create the space for farmers to be able to voice their opinions, so we can deliver the product they want and deserve.”