Built by livestock people for livestock people
We started AgriWebb to give producers a simpler way to manage the farm. No jargon, no complexity, just practical tools that work the way you do.
Our founding story
Born out of empathy for the challenges of modern farming
Founder Justin Webb experienced this firsthand during a 2014 generational shift managing “Eddington,” his family’s 150-year-old sheep and cattle farm. Like 90% of similar farms worldwide, Eddington relied on pen-and-paper records and trial-and-error management. Double entry of records, compliance-driven paper trails, and guesswork-based decisions were standard, with little access to data-driven insights. Before founding AgriWebb, Justin served as a Director and Head of Retail Client Business in Australia for BlackRock, the world’s largest Asset Manager. Ready to take on his next world-changing challenge, he sought to build out the right team of founders to turn vision into reality.
Finding the right partner to build the vision
Enter Kevin Baum, an old college buddy from Oxford in 2012. After five years scaling early-stage renewable energy technologies, Kevin’s technical expertise, innovative mind, and drive to improve the world made him the ideal partner for what would become AgriWebb. Kevin brought SaaS know-how to the table, and a track record of proving how sustainable innovation can make an impact on a global scale. Taking a life-changing leap, Kevin moved to Eddington, immersing himself in farm life and solidifying his role in the AgriWebb Founding Family.
The final piece to the co-founding puzzle
John Fargher, a friend and fifth-generation sheep and cattle farmer from Australia, shared Kevin and Justin’s vision for serving the livestock industry with next-level business technology. Like Justin, John brought his farming heritage to the table, his family farm being a 400,000-acre sheep and cattle station in the Northern Flinders Ranges of South Australia. John’s unparalleled ability to recognize, empathise with, and amplify the voice of the farmer was the ingredient the team needed to ensure that AgriWebb would become a truly indispensable part of farmers’ and ranchers’ everyday lives.
The hunt for an talented engineering mind
The founders brought on Phil Chan in 2015 to lead the development team. Phil’s first start-up put internet on planes, and in his long successful career at IBM he built products used by over a billion people globally. Phil’s product vision transformed AgriWebb from a concept into an essential, ever-evolving tool that is now used daily by tens of thousands of livestock producers worldwide. Beyond this, his leadership inspired AgriWebb’s original team of expert developers, engineers, and technical minds from some of the world’s leading tech organisations to come on board.
A story that keeps changing and growing
AgriWebb may have been born in this moment, but our team is always evolving its impact on the profitability, efficiency, and sustainability of the global livestock industry with every innovator who has since joined the mission. With over 75 global teammates now working together to solve the biggest challenges facing the farmers and ranchers responsible for delivering quality protein to more than 7 billion global citizens, we believe our story will always be changing and growing.
Meet our executive team
At AgriWebb, leadership is about more than titles – it’s about shared vision and purpose. Representing five countries we proudly call home, our senior team brings together diverse expertise and backgrounds.
With two fifth-generation farmer founders, four exceptional female leaders – including two in the C-suite – and a Stanford Earth PhD, we’re united by one shared passion: building a sustainable, profitable future for livestock farmers everywhere. Click and drag your mouse, or scroll with your finger to learn more about our executive team.
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