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Are you measuring productivity, or just activity?
In this article, we’ll explore the difference between activity and productivity on farm, why measuring the right data matters, and how better visibility can help you make more confident decisions about your time, your team and your operation.
Most farms are extremely busy, but not all of them are productive. The difference comes down to what you measure and what you prioritise.
Activity = being busy. Productivity = achieving outcomes.
Activity looks like:
- Constant movement around the property
- Fixing unplanned issues
- Managing interruptions
- Repeating information
- Checking in manually
Productivity, however, is purposeful.
Common signs you’re measuring the wrong thing
- Jobs get done, but outcomes don’t improve
- Workloads feel heavy but progress is slow
- Team members redo the same tasks
- Data isn’t captured reliably
- Work isn’t aligned with business goals
This is where many operations lose time and efficiency.
How to measure real productivity
Track:
- Completion quality, not just quantity
- Time to complete workflows
- Recurring operational issues
- Impacts on livestock performance
- Labour distribution across teams
Task management features like those in AgriWebb make this measurable, not guesswork.
Interested to see how AgriWebb can help you build a more efficient team? Click here to start your free 14-day trial, or call the team today 02 8311 4675.
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