Karney Land and Cattle: Blending generational ranching with Agtech to future-proof their ranch

For more than 160 years, the Karney family has helped shape the ranchlands that stretch across southern Colorado and northern New Mexico, carrying forward a legacy focused on deep stewardship of the land. Today, sixth-generation ranchers Robin and Pat Karney continue that tradition on their ranch east of Las Animas, where they manage a family-run Black Angus operation that honors their long-standing heritage and embraces new innovations needed to keep the ranch thriving for generations to come.

As the family looked for ways to future-proof their business, they came across Prime Pursuits and its mission to create a truly synergistic supply chain. The idea of a more connected system resonated with the Karneys because it aligned with their commitment to continuous improvement and offered a clearer path to understanding true animal performance. Through the program, they now benefit from consistent buyer access, detailed carcass and performance feedback, data-driven insights to guide breeding and culling, and opportunities to better align calf genetics with measurable outcomes.

By selling into Prime Pursuits, the Karneys are now able to follow their cow-calf data through the supply chain and ultimately receive detailed performance information back to the ranch. With support from Prime Pursuits’ team of producer representatives, the Karney family makes better data-backed decisions about their genetics and bull selection, strengthening performance and positioning their ranch for the future.

A key reason the feedback loop of holistic animal performance data is possible is the partnership between AgriWebb and Prime Pursuits. Although the Karneys had extensive data and a deep understanding of their herd, the information was fragmented, difficult to access, and offered limited visibility for making strategic, long-term decisions.

Like many multigenerational ranches, the Karneys once relied on a patchwork of disconnected records including spiral notebooks, handwritten pasture notes, Excel sheets, and DNA reports filed away in binders. Every family member kept information differently. As their operation spread across multiple properties, it became clear that the old system was not built for scale.

This is where the partnership between AgriWebb and Prime Pursuits comes in. By equipping Prime Pursuits cow-calf producers with AgriWebb, record keeping becomes simple, accurate, and part of everyday ranch life. The livestock management software centralizes on-ranch data and connects it with the consistent performance information that follows each calf through the Prime Pursuits supply chain. As a result, the Karneys gain a complete picture of how their management decisions play out over time. This connection ensures that choices, from bull selection to herd management, are backed by reliable, measurable information that reflects real performance outcomes.

AgriWebb provided the Karneys with an all-in-one platform to track all aspects of their herd, from grazing and pasture management to genetics and individual animal histories. Treatments, weights, movements, calving events, and pasture use can now be recorded in real time, giving every team member access to the same accurate data. This consolidated visibility allows producers to evaluate trends, compare performance across seasons, and make decisions based on complete, actionable information.

This transformative insight highlighted a bull that was underperforming compared with the rest of their genetic lineup by linking DNA and performance data. The bull looked healthy and behaved well, but the numbers told a different story. With complete visibility across multiple calf crops, the Karneys were able to replace him confidently, protecting their program from ongoing losses and improving overall herd performance.

Other insights followed, including:

• Identifying cows that consistently produce the top-performing calves
• More accurately matching calves to Prime Pursuits requirements
• Understanding which pastures drive the best weight gains
• Tracking grazing pressure
• Making breeding decisions based on long-term patterns.

AgriWebb gave them the power to act on what they already suspected and uncover what they did not know they needed to see.

For the Karneys, the integration of AgriWebb with Prime Pursuits has transformed how the operation manages data and makes decisions. By capturing consistent, high-quality information across their properties and linking it to downstream feedlot and carcass insights, the family can align genetics, herd management, and resource allocation with measurable outcomes. This closed-loop system improves productivity and consistency and provides the visibility needed to sustain long-term operational performance, ensuring the ranch’s legacy and success for future generations.

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If you’re selling into Prime Pursuits and want to learn how AgriWebb helps you collect and analyze your livestock production data more easily, get in touch with us.