ABP Gamechanger

An industry-leading beef supply chain

ABP Gamechanger was created to support farmers and assure a competitive pricing model, integrated supply chain stability, and AgriWebb’s world-class livestock management software to make data-driven decisions.

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How the ABP Gamechanger scheme works

ABP Gamechanger connects every stage of the supply chain, from genetics and calf rearing to finishing and retail. Farmers use AgriWebb to record what’s happening on farm in real time, while ABP Gamechanger creates a more stable, transparent route to market. The result is a system where better management is backed by better data.

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Easy record keeping with AgriWebb

AgriWebb helps Gamechanger farmers make data capture part of everyday farm life. Whether it’s treatments, movements, weights, feed or performance, everything is stored in one place and can be updated from the paddock, yard or shed, even working offline. That means better visibility for the farmer, cleaner records for compliance and reporting, and more reliable data flowing through the supply chain.

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Helping farmers build for the future

By furnishing farmers with the tools to easily capture accurate on-farm data and the appropriate support to act on it, ABP Gamechanger and AgriWebb help create a stronger foundation for enhanced animal performance, traceability and long-term resilience. It’s a model designed to help future-proof beef production for changing markets and consumer expectations.

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Gamechanger producer benefits

Financial security in a volatile market

Gamechanger’s connected supply chain and predictable income model offer participants greater certainty, less exposure, and margin protection from market volatility, inflation, and disruption.

Software that drives profit, not just records

AgriWebb helps farmers uncover insights that lead to improved animal performance, treatment protocols and whole-farm efficiency.

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Expert support at every step

From trusted on-farm support to AgriWebb’s customer success team, Gamechanger farmers have the people, tools and guidance to succeed.

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For rearers and finishers

Learn how ABP Gamechanger is set up for rearing and finishing operations. You take on less risk, need less working capital, make better use of your existing facilities, and track and share performance throughout the supply chain with AgriWebb.

For rearers

Calves, feed and veterinary inputs are all supplied. The 12-week rearing model is designed to deliver consistency, optimum calf health and performance, and a reliable, regular income.

For finishers

More predictability, with uniform, healthy calves and strong genetics through Genus/Cogent, leaving you free to get the most from your forage and labour.