Future-proofing your farm: what the 2025 SOTF report tells us about planning ahead
The challenges facing agriculture aren’t slowing down, from climate variability and shifting market demands to new regulations and evolving technology. But the 2025 State of the Farmer Report shows that producers around the world are not only adapting, they’re actively planning to thrive in the years ahead.
Here’s what the findings tell us about how you can future-proof your farm.
1. Productivity still leads the way
The report shows productivity remains the number one priority for producers globally. In an era where margins can be tight, improving output without overextending resources is key. That means investing in tools and practices that help you measure performance, benchmark results, and make data-driven decisions — so you can spot inefficiencies before they become costly problems.
2. Technology adoption is accelerating
Over 60% of producers surveyed are already using agtech to optimise grazing, monitor livestock, or streamline operations. But the big takeaway? The most successful operators are integrating technology into their day-to-day decision-making, not just using it for record-keeping. This shift from reactive to proactive management is what sets them apart.
3. Operational efficiency is non-negotiable
38% of respondents have made operational efficiency a top focus, from reducing wasted feed to better coordinating team tasks. The report highlights that efficiency isn’t about cutting corners; it’s about streamlining processes so every hour and dollar works harder for your business.
4. Planning is no longer optional
One of the strongest messages from the 2025 SOTF report is that the farms best positioned for the future are those with a clear, adaptable plan. Whether it’s succession planning, diversifying income streams, or preparing for regulatory changes, having a documented plan means you’re ready to act, not react.
5. Collaboration strengthens resilience
The data also shows that producers who connect with peers, advisors, and industry groups tend to be more resilient. Sharing ideas, learning from others’ experiences, and working with trusted partners can help you adapt faster to change, and stay ahead of the curve.
Keen to dive into these insights further? Download the 2025 State of the Farmer Report today!
