Macka’s Pastoral: Getting the 1% right

For Mackas Pastoral, a renowned Black Angus operation on the NSW mid north coast, long-term success has always come down to one philosophy: get the 1% right, every single day. It’s an approach that has shaped their breeding program, driven their reputation for consistent, high-quality cattle, and underpinned their commitment to building a sustainable business for the next generation.

Founded on strong family values, Mackas Pastoral has spent decades refining their genetics and focusing on uniformity. The team, made up of Robert, his father Bruce, two sons James and Jack, operations manager Corey and the next generation Harry, know that productivity and profitability don’t come from one big decision, they come from hundreds of small, well-informed ones. From pasture management to breeding selection, every detail matters.

We were lucky enough to visit the Mackenzie family on farm recently. During our visit their team highlighted how AgriWebb helps them execute those 1% improvements across the business. With properties spread across multiple locations, having accurate, real-time information in one place allows them to make sharper, faster decisions. Every rainfall event logged, every graze recorded, and every breeding outcome tracked helps to build a clearer picture of performance over time.

For the Mackenzie family, AgriWebb isn’t just a record-keeping tool, it’s a long-term investment in their future. By digitising their insights, creating consistency across teams, and capturing the story behind their productivity gains, they’re safeguarding the next decade of business growth. The data they gather today informs tomorrow’s genetics decisions, land management plans, and market opportunities. 

“We are in our infancy with AgriWebb and see it as 20+ year journey”

– Robert Mackenzie

Support that drives results

One thing that stood out for Mackas Pastoral was the quality of support and hands-on implementation AgriWebb provided. For an operation that values precision, attention to detail, and not letting anything slip through the cracks, the onboarding experience mattered.

The on-farm training, personalised guidance, and close implementation support meant AgriWebb didn’t become “just another software subscription that never gets used”. For Mackas Pastoral, this level of support was a key reason AgriWebb stood apart. It gave them the assurance that they weren’t navigating a new system alone, and helped embed AgriWebb as a core part of their business.

Farming with purpose

Mackas Pastoral isn’t just focused on productivity and genetics, they’re also charting a bold path in environmental stewardship. The team have already achieved carbon neutrality from paddock to gate by building soil carbon levels across their farms rather than by buying offsets.

For Mackas, sustainability isn’t a side project, it’s central to their business strategy. They know that to thrive in future markets, they need to not only implement best-practice land and livestock management, but also measure, verify and tell the story behind their outcomes. That’s where AgriWebb plays an increasingly valuable role.

With AgriWebb as a partner, Mackas can:

1. Inform smarter decisions: Centralising grazing, pasture, rainfall and stocking data gives the team a clearer picture of how management impacts soil health and carbon outcomes.
2. Achieve measurable improvements: Tracking day-to-day activities helps them embed sustainable practices into normal operations, supporting productivity and carbon gains at the same time.
3. Prove their results: Reliable, real-time records make it easier to demonstrate sustainability progress to supply chains, customers and premium markets.

With a deep respect for their land, their animals, and their legacy, Mackas Pastoral continues to prove that when you focus on the 1%, the big results follow. 

If you’re ready to unlock similar gains in productivity, sustainability and confidence across your business, get in touch with our team to learn how AgriWebb can support you: 02 8311 4675, or click here to start your free 14-day trial today