At iSelect, we believe there is as much, opportunity to fix the existing industry than to create a new one, particularly as the global demand for protein is expected to double by 2050. We believe the global food system will produce protein, calories and nutrition from both animal-derived and animal free products. Seeing animals as a vital part of the food system today and in the future, we believe a significant positive impact can come from using technology to shift livestock production towards improved agronomic practices, more sustainable and ethical production methods, all while improving the nutritional profile of beef products. Livestock management is an important component of regenerative agriculture / soil health and regenerative, pastured beef can have a significantly stronger nutritional profile than conventional beef. We believe AgriWebb can be at the center of that transition as a driving force to digitize and incentivize a better future for livestock production to the benefit of ranchers, processors, CPGs and consumers.

What’s the beef about beef? Unfortunately, animal agriculture is painted pretty negatively as a greenhouse gas emitter, when the problem isn’t the animal but how the livestock is raised. Certain beneficial grazing practices – such as mob grazing – have been associated with restoration of grasslands, enhanced biodiversity, improved soil health, better water retention, and carbon sequestration. Here is where AgriWebb steps in as a platform to empower ranchers and farmers to experiment on their own properties to see what practices build economic resilience, advances land stewardship, and improves animal health. We are excited to partner with AgriWebb as it is only through data collation that we will arrive at best practices, build resilience and security in our food system, develop rangeland models for carbon offsets, and validate sustainable farming practices for those seeking net zero commitments and improved ecosystem services.

Agriculture remains one of the least digitized industries and has attracted the formation and funding of a cornucopia of startup tech companies aiming to lead the digital transformation. But adoption has long presented a formidable barrier to most of these companies. However, what the industry poses as challenges in terms of trial and conversion, it rewards success with incredible customer stickiness that pays big in valuable customer engagement, upsell opportunities and prized data estates. The companies whose offerings drive immediate, frictionless and reliable value to farmers, who win the opportunity to be a must-have tool in the farmer’s bench and possibly a category creator. AgriWebb has succeeded with making ranch management, a complex operation with many variables and profit implications, digitally native and interoperable with far greater ease and precision than ever. As a result, the company has enjoyed insatiable demand from ranchers, accumulated rich animal and land data faster than any other AgTech company, and are positioned to be catalytic for widespread regenerative agriculture.

TELUS is on a mission to help feed the world while improving the quality and safety of our food production. By leveraging technology innovation and human compassion, we believe that we can help improve the sustainability of supply chains all over the world and that together, AgriWebb and TELUS can help to accelerate this evolution in the global beef industry.

“[At Grosvenor Food & AgTech], we take an innovation-led approach to identifying, investing in and helping to develop product or service-led companies that have the potential to make a material difference in improving the efficiency of food production. We see AgriWebb as a global leader in farm management technology and look forward to working with the AgriWebb team to further our mutual goals of improving livestock production around the world.”