ABP Gamechanger: An industry-leading beef supply chain
ABP Gamechanger was created to support farmers and assure a competitive pricing model, integrated supply chain stability, and AgriWebb’s world-class livestock management software to make data-driven decisions.
How the ABP Gamechanger scheme works
ABP Gamechanger connects every stage of the supply chain, from genetics and calf rearing to finishing and retail. Farmers use AgriWebb to record what’s happening on farm in real time, while ABP Gamechanger creates a more stable, transparent route to market. The result is a system where better management is backed by better data.
Easy record keeping with AgriWebb
AgriWebb helps Gamechanger farmers make data capture part of everyday farm life. Whether it’s treatments, movements, weights, feed or performance, everything is stored in one place and can be updated from the paddock, yard or shed, even working offline. That means better visibility for the farmer, cleaner records for compliance and reporting, and more reliable data flowing through the supply chain.
Helping farmers build for the future
By furnishing farmers with the tools to easily capture accurate on-farm data and the appropriate support to act on it, ABP Gamechanger and AgriWebb help create a stronger foundation for enhanced animal performance, traceability and long-term resilience. It’s a model designed to help future-proof beef production for changing markets and consumer expectations.
Gamechanger producer benefits
Financial security in a volatile market
Gamechanger’s connected supply chain and predictable income model offer participants greater certainty, less exposure, and margin protection from market volatility, inflation, and disruption.
Software that drives profit, not just records
AgriWebb helps farmers uncover insights that lead to improved animal performance, treatment protocols and whole-farm efficiency.
Expert support at every step
From trusted on-farm support to AgriWebb’s customer success team, Gamechanger farmers have the people, tools and guidance to succeed.
Gamechanger: For rearers and finishers
Learn how ABP Gamechanger is setup for rearing and finishing operations.
Gamechanger: For rearers
Gamechanger gives rearers the opportunity to run a cattle enterprise with less upfront risk and more built-in support. The 12-week rearing model is designed to deliver consistency, optimum calf health and performance. The scheme itself, also reduces working capital demands by supplying farmers with all they need from the calves, to the feed and veterinary inputs. For farmers with the desire and right infrastructure, it’s a reliable way to generate regular income in a tumultuous market and make better use of existing facilities.
Gamechanger: For finishers
Gamechanger focuses on reducing the volatility while improving the predictability for finishers. With no need to tie up capital in livestock purchases, and access to uniform, good healthy calves invested with strong genetics through Genus/ Cogent, farmers can focus on getting the most from their forage, facilities and labour. AgriWebb acts as the platform to bring all the data together, so performance can easily be tracked, trends can be monitored and shared throughout the supply chain for greater animal performance improvements and enhanced visibility.
Program partners
Interested in joining the Gamechanger scheme?
Enrollment is open for new farmers to join the Gamechanger scheme. If you’re interested, reach out to our team at farmsuccess@agriwebb.com. Someone will be in touch with you shortly.
