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24 March 2026
Ranch data isn’t the goal. Better decisions are.
In the current landscape of beef sustainability, we’ve developed an obsession with the harvest. No, not the cattle; the data. As Scope 3 carbon insetting programs become available across the supply chain, the pressure on cattle producers to digitize their records has never been higher. However, it's time we shift our mentality from prioritising data collection to data application for better decisions.
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2 February 2026
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